In terms of sheer numbers, we work with anyone from 1,000 followers to millions depending on what we are trying to accomplish together.
Depending on the country, there are lots of different ways to classify influencers. As a general rule of thumb, here’s our classification:
Adopters: from 1,000 to 9,999 followers
Micro-Influencers: from 10,000 to 150,000 followers
Grand influencers: 150,000+ followers
Celebrities: we consider celebrities to be people who became famous outside of their social media channels - singers, actors, directors, artists, etc. They tend to share their lives more than creating content (like influencers)